Video Marketing Specialist

Ready for an opportunity to flex your creative muscle and build a career with an exciting new marketing agency? Roadmaster Marketing (McGrath Auto) is looking for a skilled specialist passionate about Video Production.

From shooting to editing, on-location to green screen, you’ll have endless opportunities to show off your ability and expand your skill set and experience. Team-focused and collaboration-driven, our passion is working together to bring visions to life with the help of a state-of-the-art production studio and equipment!

Role: The ideal candidate will be a self-starter that brings their rock star video production and marketing skills to the table along with:

• Creativity – Create, curate, and design videos that are engaging and entertaining to our ideal client base
• Positivity- Working with our staff to capture footage takes someone with a positive presence. Must be able to make the talent comfortable and have fun to aid in the filming process. 
• Organization & Planning – Must be able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, and schedules in an efficient, productive manner. Focuses on key priorities.
• ‘Sky’s the Limit’ Attitude - We are only limited by the effort we put in. Our team is growing, and through giving our best every day, we plan on continuing that trend.
• Mission Statement Believer - Do The Right Thing, Exceed Expectations and Make a Difference
• Communication Champion – We need a person who can quickly digest conversations and ideas, ask questions when needed, and execute a production from start to finish. This person will need to be able to manage relationships from multiple locations to get quality content. 

In this role you’ll be tasked with planning and executing a range of social and commercial video productions. Superior camera operation skills and a strong knowledge of production equipment is a must. You should also possess excellent time management skills, exquisite attention to detail and a deep understanding of Adobe Premiere Pro.

We're looking for someone with keen visual sense and a solid understanding of video marketing strategy. That’s both right and left brain. Sound like you? Join our smart, creative marketing team and help continue our fantastic digital and traditional media growth. We’re looking for someone who knows that every frame counts and wants to have fun in the process.

Responsibilities: 

Behind the Scenes

• Storyboarding and scriptwriting 
• Scheduling in conjunction with the many working parts of dealership culture
• Set design, staging and filming prep
• Excellent knowledge of video and audio equipment
• Skillful camera operation

Editing Expertise

• In-depth knowledge of Adobe Premiere Pro
• Adobe After Effects skills a plus
• Flexible in ability to apply the style best suited for the type of content
• Rigorous in adhering to branding standards
• Understanding of export specifications for broadcast television and social platforms

General

• Aid in planning, implementing, and executing campaigns
• Manage projects in collaboration with a variety of internal team members
• Show dedication to continual learning in the fast-paced evolving environment of media

Job Qualifications:

• Bachelor’s Degree (marketing, production or related field preferred)
• Positive attitude, creative mindset, and idea generator.
• Excellent organizational skills with the ability to handle and prioritize multiple projects at once.
• Self-starter. Must ask questions and learn new skills quickly on the job.
• Driven, team player motivated to take responsibility and ensure successful outcomes across activities.
• High attention to detail
• Strong verbal and written communication skills

Benefits:

• Health/Dental/Vision Insurance
• Robust Paid Time Off and Vacation Policy (Available on Day One!)
• Expanded Parental Leave
• Upward Opportunities in a Growing Company
• 401k Retirement Savings with Match
• Flexible Schedule 
• Paid Training

Due to the responsibilities of this role, it is essential that this position be filled on a full-time basis only.

Digital Ad Specialist

Roadmaster Marketing is seeking a talented individual to join our energetic team as a Digital Ads Specialist.

Reporting to the Marketing Manager, the Digital Ads Specialist will be tasked with initiating digital projects, analyzing data, reporting on planned, leading effective digital marketing strategies, and ensuring that projects are executed within budget.

Ideal candidates for this position should be innovative, critical thinkers who are savvy and up-to-date on tools and technology that aid not just in your own efforts, but the whole crew. It would be best to have a firm grasp on best practices for driving highly effective digital campaigns in this role. 

The right Digital Ads Specialist for our team will be a self-starter that brings their rock star skills to the table along with:

• Creativity – Someone who thinks outside of the box, especially when it comes to new ideas or problem solving.
• Positivity- Working as part of the team toward a common goal, completing projects while maintaining a nurturing outlook.
• Organization & Planning – Must be able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, and schedules in an efficient, productive manner. Focuses on key priorities.
• ‘Sky’s the Limit’ Attitude - We are only limited by the effort we put in. Our team is growing, and through giving our best every day, we plan on continuing that trend.
• Mission Statement Believer - Do The Right Thing, Exceed Expectations and Make a Difference
• Communication Champion – We need a person who can quickly digest conversations and ideas, ask questions when needed, and execute campaigns from start to finish. This person will need to be able to manage projects with a high degree of flexibility and communication for changes or recommendations.

Roadmaster Marketing is a team of driven individuals that thrive on collaboration and the spirit of creativity. We capture the essence of what makes brands unique, translating these qualities into compelling storytelling that inspires. We do what others say we can’t and are always motivated to seize our next opportunity for growth. As a mixed bag of colorful personalities, our greatest strength is each other, with every member of the team contributing a unique perspective that gives depth and authenticity to our work.

Responsibilities:

• Create advertising strategies and set up of campaigns, ad groups, ads, keywords, bids, and budgets for accounts
• Ensure all campaigns are in full alignment with brand identity and expectations.
• Manage all paid advertising channels/products, including but not limited to: Google, YouTube, Facebook, Instagram, and Snapchat.
• Working with multiple advertising verticals including search, programmatic and social.
• Comfortable communicating paid advertising strategy results and areas of success or need for improvement.
• Provide complete and accurate data in weekly meetings.
• Capable in providing conversion optimization, keyword research, targeting, etc.
• Knowledgeable in making recommendations for improvement in areas that require it.
• Maintain up-to-date information on industry progress and paid advertising best practices

Position Requirements

• 1-3 years digital marketing experience
• Google Analytics and Facebook Ads required; experience with Adobe Creative Cloud preferred
• Google AdWords certification is a plus, as well as other advertising and marketing certifications
• Excellent planning and organizational skills.
• Proficiency in Microsoft Office preferred.
• Experience/knowledge successfully managing search, programmatic or social ads.
• Experience making recommendations on ad budgets and ad management strategies
• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
• Experience analyzing social advertising data preferred

Helpful Attributes

• Positive attitude, creative mindset, and idea generator.
• Excellent organizational skills with the ability to handle and prioritize multiple projects at once.
• Driven, team player motivated to take responsibility and ensure successful outcomes across activities.
• High attention to detail.
• Strong verbal and written communication skills.

Benefits

• Health/Dental/Vision Insurance
• Robust Paid Time Off and Vacation Policy (Available on Day One!)
• Expanded Parental Leave
• Upward Opportunities in a Growing Company
• 401k Retirement Savings with Match
• Flexible Schedule 
• Paid Training

Due to the responsibilities of this role, it is essential that this position be filled on a full-time basis only.