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Welcome to Roadmaster Marketing's blog! Here, you'll discover a dynamic space where we share our latest endeavors, delve into invaluable tips and tricks within the ever-evolving realm of marketing, and offer insightful perspectives on the latest industry trends. Whether you're a seasoned marketing professional or just embarking on your marketing adventure, our blog is designed to inspire, inform, and spark engaging conversations. Get ready to explore the exciting world of marketing with us!

October 24, 2023
DriverGo, An Appetizing Dive Into the World of Applications

In the realm of automotive dealerships, the need for slick logistics is as crucial as a well-oiled engine. For the McGrath Family of Dealerships, giants in the Midwest automotive world, things were running, but not quite humming—until DriverGo cruised into the scene. With this nifty application at the wheel, driving logistics has shifted gears, bringing […]

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October 24, 2023
Sweet Mercantile's Social Glow-Up: How We Sprinkled Some Digital Magic!

We've been buzzing with excitement and just couldn't wait to share our latest social media marketing success story with you. So, grab a cup o’ coffee, tea—or a fizzy soda if you're feeling fancy, and let's dive into the delicious world of Sweet Mercantile! Meet Sweet Mercantile The setting: A cozy corner in Cedar Rapids' […]

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October 16, 2023
A Tale of Two Vendors

Digital marketing: it's not just about making a move; it's about making the right move. Recently, one of our dealerships decided to shift gears and explore new terrains by comparing the Roadmaster Marketing Facebook inventory ads strategy against that of a renowned third-party vendor. The results? Well, spoilers: we came out on top. Setting the […]

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September 29, 2023
Introducing Our Newest Partner: Davis Electric and HVAC

At Roadmaster Marketing, every day is a new adventure, and today, we are thrilled to announce a significant milestone in our journey. We proudly welcome Davis Electric and HVAC to our family of valued clients! Davis Electric and HVAC isn't just any business; it's a heartfelt homecoming combined with a wealth of expertise. After an […]

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September 29, 2023
Sweet Mercantile: Adding a Delicious Dash of Nostalgia to Our Client Roster!

We've sprinkled some extra sweetness into our client roster, and oh boy, it’s the cherry on top of our sundae! We're thrilled to bits to announce our latest partnership with Sweet Mercantile Soda Fountain and Candy Shop located in the heart of Czech Village in Cedar Rapids!  Ever walked into a place and been instantly […]

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August 7, 2023
3 Things That Keep a Social Media Specialist on Track

*Walks up to the mic and clears throat*

Without further ado, Raphael’s tools that keep him (me) on track.

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August 7, 2023
Dragon Slaying For Dummies; or: How To Conquer the Beast of Marketing Success

In a land far, far away—just past the mountains of Monotony and beyond the sea of Sameness—resides the mighty Dragon of Marketing Success. Now, you may have heard tall tales and fables of brave adventurers who've tried and failed to conquer this beast. But fear not, O Marketing Squire, for this is your foolproof, step-by-step guide to slaying the dragon and claiming the treasure of triumphant marketing. This is Dragon Slaying for Dummies; or: How To Conquer The Dragon of Marketing Success.

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August 7, 2023
Unlocking Creativity: My Top Graphic Design YouTube Channels

In the world of graphic design, staying-up-to-date with the latest trends and techniques is essential. Thankfully, YouTube has emerged as an invaluable platform for designers to explore, learn, and grow their skills. With countless channels dedicated to graphic design, it can be overwhelming to navigate the vast sea of content. To help you on your creative journey, I have curated a list of graphic design YouTubers that inspired me to elevate my craft.

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August 7, 2023
Five Definitive Ways to Avoid Being “That” Co-Worker

By Zach Johnson First, let me start by saying this is years of pent-up frustration coming through, I’ve worked in offices with a couple hundred employees, and an office where there were 4 of us. Over the last decade of being in shared spaces I’ve learned how to be a better coworker, but I’ve also […]

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August 7, 2023
DEFINE GR@PHIC D3Z1NE

Yo, listen up, I got a story to unfold,
About a world where creativity takes hold,
It’s a realm where colors dance and lines collide,
Graphic design, where imagination thrives.

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August 7, 2023
9 Rules of a Creator's Life

I’ve been a cog in the advertising machine for the last 15 years. Along the way, I’ve gotten familiar with some of the marketing jargon and concepts, but I don’t pretend to know anything about Google Analytics, SEO, conversion or click-through rates. That’s not where my interests lie or where my strengths are best utilized. Let the smart kids figure that out. My passion is for creation.

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August 7, 2023
Web & App Design for an Aging World

If you’re a web developer or a marketing professional, you know how critical it is to be flexible and adapt to what your client already has in place, what they want, and what kind of budget they have available. However, you also need to take into consideration who is going to be using or viewing the things [...]

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August 7, 2023
Embrace New Challenges: Break Free from Your Comfort Zone!

Throughout our lives, we encounter moments when we are faced with a decision: to venture beyond our comfort zone and embrace new challenges or opt-in to the familiar routine and comfort we often yearn for or believe we enjoy. While the comfort zone provides a sense of security and minimal risk, it is within the realm of challenges that personal growth can truly flourish.

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August 7, 2023
Quiz: What’s your Graphic Design Personality Type?

As a marketing professional, you will likely find yourself collaborating with a large variety of personalities. Is your boss an outgoing networker, analytics wizard, or possibly even a creative genius who happens to be chronically distracted? How does your personality mesh with the rest of your Marketing department? If you’re a graphic designer by trade, or even if you’re not, I hope you find this quiz entertaining and hey - you might even reveal a hidden personality trait!

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