Social Media Marketing Pt. 1

Got a website for your business? How about an Instagram? Twitter? Social media marketing is absolutely essential in funneling people toward wherever you want them to be—which is usually in front of your product or service. Crafting a solid plan for your social media marketing efforts establishes a consistent flow of folks to the spots you want them.

We all enjoy growth—why be in business otherwise, right? Social media marketing affords you the ability to grow exponentially when handled well.

But how, you ask? It’s pretty simple. The more visible you are online, the more eyes will land on you and your service. This has a snowball effect, because the more that people see, visit and interact with your online presence—the more favorably your brand is viewed by the great internet algorithms. This means that the more people see it—the more people will see it. You’re giving your customers more touchstones with which to interact with, which will only increase the amount of visitors to any and all of your platforms.

Take Google, for instance. The more visible your brand is on social networks and other spaces, the more people are going to use the eponymous search engine to research your business. It’s human nature. There they can find reviews, and direct access to your website and really, anything that will drive them to your chosen platforms.

But that’s not really even scratching the surface. We’ll get more into the fine-tuned deets shortly, but just know this: a sophisticated cocktail of various techniques is the best method for forging a funnel for your chosen audience. This allows you to drop them off at the doorstep of content they want to engage with.

We do this by using our Batman utility belt of tactics, not least of which are paid social ads and organic posts. This will give you the best potential for a flow of customers whose interests are your business. You can also test out different strategies, and see what works best for you and yours.

While organic traffic from social sources can initially be hard, by investing time to learn your audience’s needs and creating engaging content for them is a sure way to discover growth for your website and business.

There are numerous benefits to social media marketing when it comes to combining customer service and support. This marriage of worlds is just aces for having your cake and eating it too.

Service and support—together at last! This is because the average person in our modernized world tends to use social media channels for assistance, and neglecting this important aspect of customer service can, at best, make you look like an apathetic organization, and at worst, put your business in an early coffin. Avoid this with speedy responses and help, using the medium they’ve reached out to you with. Having a handle on the social experience will ensure you never miss a beat and creates a better experience of your brand from the consumer perspective.

Good customer support and service increase customer loyalty, increasing the number of customers. Customers who have had a great experience tend to leave positive feedback and comments, which can be an excellent channel for your marketing.

If your business serves customers through social media, ensure your profile is adequately addressed. Bad experiences can spread quickly on social media.

Use your social media accounts to manage conversations about your business. Listen to your visitors, followers, and customers, and instantly respond to positive and negative comments about your business. An active ear can improve your business so much.

Because social media facilitates engaging and fast communication between businesses and their customers. every business should know how to use it to its advantage. This is why its so important to partner with those who know how to utilize social media marketing to its highest peak, taking tons of the stress off you and allowing you to focus on the things that matter: the day to day of your business.