Social Media Marketing Pt. 1

Written by

Seth McDuffee

Marketing Manager
So, maybe you’re wondering what all the hubbub is around social media marketing? Maybe you just want to take your business to the next level, or perhaps you are currently using some social media efforts with your business and you’re stuck in a spot where you’d like to do more but aren’t sure how?

Don’t worry. We’ve got you.

To give you an understanding of what social media marketing actually means, allow me to explain in the simplest terms. Social media marketing is, in essence, using social media platforms and channels to best provide customers and the general public information about your business, products or brand.
Social media marketing is a critical component of any tactical tool in a business’s arsenal in the digital age. Modern problems meets modern solutions.
As social platforms have grown to amass large audiences, the need for having a proper social media marketing strategy has arisen to be very crucial when building a successful business online.
You can’t escape the enormity of social platforms. There are countless of ‘em, and yes, some are pretty broad, while others are complexly specific. It’s hard to do anything other than scratch your head sometimes and wonder where to dip your toe in. What if you make the wrong move, or worse—show the world just how little you know about the social space. Nobody wants to look foolish. But it’s also hard for the average person to trust that their social media marketing efforts are even working.
Seems scary, huh? Don’t worry. Let’s do a little breakdown on the benefits of social media marketing before we get really in the weeds on the particulars, shall we?

Benefits of Social Media Marketing

Boost up traffic to not only your digital marketplace, but physical as well
Gets more eyes on your and your brand
Uses digital tools to generate your content.
Customer Service
Beefs up sales, leads, and tracks where those come from
Cutting edge (your competitors will be jealous at your mastery)
Pennies on the dollar in comparison to traditional marketing
More fun strategies for getting in front of people
The ability to go viral
Form deeper connections and positive bonds with your target audience
Serve your ads to the people who want to see them
Easier to track your marketing data than ever before

Boosting Up That Traffic

Got a website for your business? How about an Instagram? Twitter? Social media marketing is absolutely essential in funneling people toward wherever you want them to be—which is usually in front of your product or service. Crafting a solid plan for your social media marketing efforts establishes a consistent flow of folks to the spots you want them.

We all enjoy growth—why be in business otherwise, right? Social media marketing affords you the ability to grow exponentially when handled well.

But how, you ask? It’s pretty simple. The more visible you are online, the more eyes will land on you and your service. This has a snowball effect, because the more that people see, visit and interact with your online presence—the more favorably your brand is viewed by the great internet algorithms. This means that the more people see it—the more people will see it. You’re giving your customers more touchstones with which to interact with, which will only increase the amount of visitors to any and all of your platforms.
girls on cellphones
Take Google, for instance. The more visible your brand is on social networks and other spaces, the more people are going to use the eponymous search engine to research your business. It’s human nature. There they can find reviews, and direct access to your website and really, anything that will drive them to your chosen platforms.
But that’s not really even scratching the surface. We’ll get more into the fine-tuned deets shortly, but just know this: a sophisticated cocktail of various techniques is the best method for forging a funnel for your chosen audience. This allows you to drop them off at the doorstep of content they want to engage with.

We do this by using our Batman utility belt of tactics, not least of which are paid social ads and organic posts. This will give you the best potential for a flow of customers whose interests are your business. You can also test out different strategies, and see what works best for you and yours.

While organic traffic from social sources can initially be hard, by investing time to learn your audience’s needs and creating engaging content for them is a sure way to discover growth for your website and business.

All Eyes On You

Social media marketing is global, and from billions of users, you can extract your specific audience from anywhere in the world all the way down to your neighborhood.

The many social media platforms allow you to reach a more extensive and larger audience online. Every platform functions a bit differently from each other, some being more general and others offering a niche approach, but choosing the right platform that fits your brand and your audience is a benefit of social media marketing.

As of November 2022, these are the estimated monthly active users of some of the world’s most popular social media platforms:
FB Messenger
Even though many platforms overlap, there's a huge chance for growth on a global scale. That’s why it’s important to find out what the best social media platforms are for your core demographic by understanding them better.

Brands that make you dance

Mastering your branding, creating the image you want for your company, and connecting with your target audience through social media will help you get the results you want from your social media marketing efforts.

Social media marketing allows you to grow and manage the conversation about your brand and target the right audience at the right time. By listening and engaging with your audience, you can build your brand closer to the customers you intend.

What social media enables is the creation of stories – stories that drive results for marketing efforts. One of the goals when planning a social media marketing strategy is to build a great story and online brand that resonates with your customers.

Building trust, increasing social impact, and effective brand management offer many benefits to any business that wants to thrive in a social environment.

The customer is always right…there

There are numerous benefits to social media marketing when it comes to combining customer service and support. This marriage of worlds is just aces for having your cake and eating it too.

Service and support—together at last! This is because the average person in our modernized world tends to use social media channels for assistance, and neglecting this important aspect of customer service can, at best, make you look like an apathetic organization, and at worst, put your business in an early coffin. Avoid this with speedy responses and help, using the medium they’ve reached out to you with. Having a handle on the social experience will ensure you never miss a beat and creates a better experience of your brand from the consumer perspective.

Good customer support and service increase customer loyalty, increasing the number of customers. Customers who have had a great experience tend to leave positive feedback and comments, which can be an excellent channel for your marketing.

If your business serves customers through social media, ensure your profile is adequately addressed. Bad experiences can spread quickly on social media.
Use your social media accounts to manage conversations about your business. Listen to your visitors, followers, and customers, and instantly respond to positive and negative comments about your business. An active ear can improve your business so much.
Because social media facilitates engaging and fast communication between businesses and their customers. every business should know how to use it to its advantage. This is why its so important to partner with those who know how to utilize social media marketing to its highest peak, taking tons of the stress off you and allowing you to focus on the things that matter: the day to day of your business.

Stay tuned!

But that’s only scratching the surface of social media marketing. If you’d like to see what Roadmaster Marketing can do for you with social media marketing, please follow the link below to get in touch with one of our social media marketing specialists.

Otherwise, stick around soon for Part II!

Learn More


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