Email Marketing

If you want to communicate better with your current or potential customers — look no further than through targeted email marketing.
According to research, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly. Emails are the quickest way to announce a sale, share company news, or remarket to previous customers.
Want to know how to deploy good targeted email marketing strategies and dazzle your consumers while also benefiting from the results? Stick close, and we’ll show you how best to navigate this wide, wonderful world.

But…what is Email Marketing?

Suppose you are unsure what the phrase ‘email marketing’ means—fear not! It’s an umbrella term for various tactics, each designed to reach specific goals by bringing the message directly to where your customers are most likely to see it: their inbox.
Are you looking to generate sales, boost your customers’ engagement, or cultivate brand awareness? In that case, emails are one of the best ways to accomplish this.
With a team of experienced professionals, email marketing can be crafted to cater to specific types of individuals. 
We do it by creating unique messaging for distinct markets. For example, one email may be designed around acquiring new customers, while another might focus on advertising a President’s Day Sale to existing customers.
Many tools are available to target a wide variety of existing and potential customers. That’s why having an email-driven team in your back pocket can offer opportunities you may miss out on otherwise.
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The Massive Benefits of Email Marketing

Create a buzz.

Email marketing is very effective at generating customer interest. Done properly, it’s a swift, uncomplicated, and cost-effective way to get your message in front of the right people and create excitement around promotions and products.

Make ‘em ‘regulars’.

Email marketing puts a voice to your service, forging loyalty with your customers and visitors to your sites and socials. Customers who have shopped with you or used your service before have shown to appreciate updates on new features and announcements from those brands they trust. Also, retaining your customer base is five times less expensive than gaining new ones.

Reach, reach, reach!

Targeted email marketing has a much higher visibility rate than most other forms of advertising. With social media or other traditional tactics, a customer can simply miss out on a lot by the sheer bulk of messaging heading their way. Humans have developed sophisticated blinders for swimming through a sea of ads. However, with emails, we can send your messaging to thousands of specific users. They can then choose to view it at their leisure rather than scroll by without ever seeing it again.

Cheap and easy.

As discussed up-a-ways, email marketing is extremely efficient when it comes to cost—pennies on the dollar when it comes to traditional advertising. Plus, it’s pretty simple to maintain. With the right team at your back, there are countless ways to customize your needs and create a campaign that resonates with your customer base.

Expand, grow, and never stop!

No matter how big or small your business is, email marketing is a multi-tool in your advertising utility belt. We build each campaign to suit your needs and generate customer engagement, resulting in sales from consistent and loyal customers.
Now, keep in mind that this is just a general overview. Getting into the weeds on all of the nuances of email marketing is a conversation to have with your email marketing professionals. Fortunately, we make it easy to understand. With Roadmaster Marketing, you’ll always feel like you’re in the driver’s seat on any campaign. We’ll always endeavor to bring the best to the table on your behalf.
Learn more about the benefits of email marketing by speaking to one of our specialists. Click the link below to initiate a conversation.

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Our team has experience in a wide range of online and traditional marketing. View all our services and some of our work.


Contact our team to get the ball rolling on your next marketing project to drive more traffic to your business.
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