Well, allow us to explain! OTT, or Over-The-Top, refers to streaming media services offered directly to viewers via the internet, bypassing traditional broadcasters, cable, and satellite television platforms. Imagine watching your favorite shows and movies without needing a cable subscription, accessible anytime, anywhere on your internet-connected devices.
OTT platforms like Netflix, Hulu, and Amazon Prime have revolutionized how we consume entertainment, offering a personalized, flexible viewing experience. It's a game-changer in the digital age, making "what's on TV tonight?" a question of the past.
Here's an example of an "OTT" ad: