Sweet Mercantile's Social Glow-Up: How We Sprinkled Some Digital Magic!

October 24, 2023

We've been buzzing with excitement and just couldn't wait to share our latest social media marketing success story with you. So, grab a cup o’ coffee, tea—or a fizzy soda if you're feeling fancy, and let's dive into the delicious world of Sweet Mercantile!

Meet Sweet Mercantile

The setting: A cozy corner in Cedar Rapids' Czech Village where candy dreams come alive and where every soda fizz and ice cream scoop has an enticing story to tell. Yep, that's Sweet Mercantile for you! More than just a confectionary haven (or heaven, if you’ve got a true sweet tooth), it's where memories are made (and desserts are devoured!).

Before the Magic

While Sweet Mercantile was already a local gem, their social media profiles needed a bit of sparkle so that people in the area really knew what their whole vibe was. Well, we took on the challenge, rolled up our sleeves, and got our creative juices flowing.

The Sweet Stats

We tracked the tasty tactics, and through the entire month of September found some incredible results:

  • Engagement: Boosted by a whopping 631%!
  • Followers: Jumped up by 170%. 
  • 3-second video views: Shot up by 712%. 

I mean, talk about making an impression!

Behind the Scenes

So, how did we do it? Well, that’s a trade secret. Just kidding, we love to share what we do! 

In their particular case, we simply let Sweet Mercantile's charm shine through. We shared drool-worthy snaps shots and video of their desserts—especially the process to make them, gave folks a sneak peek behind the soda bar, and chatted about the Czech Village vibes. Plus it helps that they have an amazing staff and tons of cool merchandise and nostalgic candy to showcase. It was all about keeping it real, relatable, and oh-so-sweet.

We always go into a client partnership knowing that every business is unique, and require a specific campaign of how best to market them and get their wares in front of the right eyes. It has been such a wonderful experience working with Sweet Mercantile and watching their story reveal itself.

What's Next?

This is just the beginning of our sugary journey with Sweet Mercantile. There's loads more digital fun to come, and we can't wait to take you along for the ride.

In the meantime, check out Sweet Mercantile on Facebook, Instagram and TikTok.

Interested in partnering with Roadmaster Marketing?

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