In today's digital age, social media has become a powerful tool for businesses to connect with their audience. For automotive manufacturers like Buick, it's no exception. Each year brings new challenges and opportunities to showcase their latest vehicles, and this year was no different with the introduction of the Buick Envista to the US market.
Enter McGrath Buick GMC Cadillac (BGC) in Cedar Rapids, IA, with a singular goal in mind: to dominate the competition. They approached us at Roadmaster with a spark of an idea, a challenge that had the potential to elevate their brand presence in a crowded market.
Turning a simple concept into a viral sensation. BGC envisioned a whimsical scenario involving a mistaken identity with the Buick Envista, one that would capture attention and ignite curiosity.
With the seed of an idea planted, we sprang into action, crafting a storyboard that embraced creativity and innovation. Collaborating closely with BGC, we refined the concept, allowing our imagination to flourish.
Lights, camera, action! We brought the concept to life with dynamic camera angles and quick cuts, infusing the video with energy and excitement. But the real magic lay with our on-screen talent – the willingness to embrace the absurdity and deliver a performance that resonated with audiences.
Drumroll, please! The unveiling of our video marked a turning point, a moment of triumph as it resonated with viewers far and wide. With over 500,000 impressions in the Midwest region alone, our video emerged as a standout success, propelling BGC to victory!
As we reflect on this journey, we're reminded that innovation knows no bounds. In a competitive landscape where attention is fleeting, it's imperative to think outside the box and captivate hearts and minds. With determination, creativity, and a dash of whimsy, anything is possible.
Join us as we celebrate this milestone, a testament to the power of collaboration and creativity. Here's to many more successes on the road ahead!
