In the realm of automotive dealerships, the need for slick logistics is as crucial as a well-oiled engine. For the McGrath Family of Dealerships, giants in the Midwest automotive world, things were running, but not quite humming—until DriverGo cruised into the scene. With this nifty application at the wheel, driving logistics has shifted gears, bringing […]
We've been buzzing with excitement and just couldn't wait to share our latest social media marketing success story with you. So, grab a cup o’ coffee, tea—or a fizzy soda if you're feeling fancy, and let's dive into the delicious world of Sweet Mercantile! Meet Sweet Mercantile The setting: A cozy corner in Cedar Rapids' […]
Digital marketing: it's not just about making a move; it's about making the right move. Recently, one of our dealerships decided to shift gears and explore new terrains by comparing the Roadmaster Marketing Facebook inventory ads strategy against that of a renowned third-party vendor. The results? Well, spoilers: we came out on top. Setting the […]
At Roadmaster Marketing, every day is a new adventure, and today, we are thrilled to announce a significant milestone in our journey. We proudly welcome Davis Electric and HVAC to our family of valued clients! Davis Electric and HVAC isn't just any business; it's a heartfelt homecoming combined with a wealth of expertise. After an […]
We've sprinkled some extra sweetness into our client roster, and oh boy, it’s the cherry on top of our sundae! We're thrilled to bits to announce our latest partnership with Sweet Mercantile Soda Fountain and Candy Shop located in the heart of Czech Village in Cedar Rapids! Ever walked into a place and been instantly […]
As a marketing professional, you will likely find yourself collaborating with a large variety of personalities. Is your boss an outgoing networker, analytics wizard, or possibly even a creative genius who happens to be chronically distracted? How does your personality mesh with the rest of your Marketing department? If you’re a graphic designer by trade, or even if you’re not, I hope you find this quiz entertaining and hey - you might even reveal a hidden personality trait!
Throughout our lives, we encounter moments when we are faced with a decision: to venture beyond our comfort zone and embrace new challenges or opt-in to the familiar routine and comfort we often yearn for or believe we enjoy. While the comfort zone provides a sense of security and minimal risk, it is within the realm of challenges that personal growth can truly flourish.
If you’re a web developer or a marketing professional, you know how critical it is to be flexible and adapt to what your client already has in place, what they want, and what kind of budget they have available. However, you also need to take into consideration who is going to be using or viewing the things [...]
I’ve been a cog in the advertising machine for the last 15 years. Along the way, I’ve gotten familiar with some of the marketing jargon and concepts, but I don’t pretend to know anything about Google Analytics, SEO, conversion or click-through rates. That’s not where my interests lie or where my strengths are best utilized. Let the smart kids figure that out. My passion is for creation.
Yo, listen up, I got a story to unfold,
About a world where creativity takes hold,
It’s a realm where colors dance and lines collide,
Graphic design, where imagination thrives.
