In today's digital age, social media has become a powerful tool for businesses to connect with their audience. For automotive manufacturers like Buick, it's no exception. Each year brings new challenges and opportunities to showcase their latest vehicles, and this year was no different with the introduction of the Buick Envista to the US market. […]
In the fast-paced world of automotive marketing, every new vehicle launch presents an opportunity for dealerships to showcase their latest and greatest. When Toyota introduced the Grand Highlander, McGrath Toyota of Iowa City (TIC) approached Roadmaster Marketing with one goal in mind: "Let’s win the damn competition!" The Challenge From the beginning, it was clear […]
In the realm of automotive dealerships, the need for slick logistics is as crucial as a well-oiled engine. For the McGrath Family of Dealerships, giants in the Midwest automotive world, things were running, but not quite humming—until DriverGo cruised into the scene. With this nifty application at the wheel, driving logistics has shifted gears, bringing […]
We've been buzzing with excitement and just couldn't wait to share our latest social media marketing success story with you. So, grab a cup o’ coffee, tea—or a fizzy soda if you're feeling fancy, and let's dive into the delicious world of Sweet Mercantile! Meet Sweet Mercantile The setting: A cozy corner in Cedar Rapids' […]
Digital marketing: it's not just about making a move; it's about making the right move. Recently, one of our dealerships decided to shift gears and explore new terrains by comparing the Roadmaster Marketing Facebook inventory ads strategy against that of a renowned third-party vendor. The results? Well, spoilers: we came out on top. Setting the […]
At Roadmaster Marketing, every day is a new adventure, and today, we are thrilled to announce a significant milestone in our journey. We proudly welcome Davis Electric and HVAC to our family of valued clients! Davis Electric and HVAC isn't just any business; it's a heartfelt homecoming combined with a wealth of expertise. After an […]
We've sprinkled some extra sweetness into our client roster, and oh boy, it’s the cherry on top of our sundae! We're thrilled to bits to announce our latest partnership with Sweet Mercantile Soda Fountain and Candy Shop located in the heart of Czech Village in Cedar Rapids! Ever walked into a place and been instantly […]
*Walks up to the mic and clears throat*
Without further ado, Raphael’s tools that keep him (me) on track.
In a land far, far away—just past the mountains of Monotony and beyond the sea of Sameness—resides the mighty Dragon of Marketing Success. Now, you may have heard tall tales and fables of brave adventurers who've tried and failed to conquer this beast. But fear not, O Marketing Squire, for this is your foolproof, step-by-step guide to slaying the dragon and claiming the treasure of triumphant marketing. This is Dragon Slaying for Dummies; or: How To Conquer The Dragon of Marketing Success.
In the world of graphic design, staying-up-to-date with the latest trends and techniques is essential. Thankfully, YouTube has emerged as an invaluable platform for designers to explore, learn, and grow their skills. With countless channels dedicated to graphic design, it can be overwhelming to navigate the vast sea of content. To help you on your creative journey, I have curated a list of graphic design YouTubers that inspired me to elevate my craft.
